When leveraged well, social media can serve as a potent tool. It allows a manager to gain insight into competitors, the market, buyers and their needs, trends and to discover opportunities to reach new markets. When well leveraged, social media can also provide insight into new services and the development of new and improved products. Other benefits of social media [...]
Brands are faced with a perplexing conundrum when it comes to effectively marketing their products or services. Striking the perfect balance between promoting them while not coming across as overly promotional takes finesse. The companies that excel in this area will find that their efforts are fruitful. So, how can businesses subtly promote themselves by delivering content their target audience [...]
When email marketing campaigns are executed poorly, it can leave companies wondering if they are worth the financial and time investment. However, email campaigns that are carefully planned, tested and executed are well worth the time and effort: 59 percent of business-to-business marketers cite email as their most effective channel in terms of revenue generation. (1) Email is the third [...]
It is natural for a business to want to sell to a particular group of customers – in other words, to find its niche. First, people typically feel comfortable in one to two areas. They are reluctant to step outside of their comfort zone. Second, the theory that companies should sell to target audiences is one of the most common [...]
There is no question about it: Technology has revived many organizations during the pandemic. Software such as Zoom, Go-To-Meeting, and Slack calls have allowed co-workers to interact and even see each other. Project management programs help keep even the largest companies organized and on task. That said, virtual meetings can never fully take the place of face-to-face interactions. Making personal [...]
When people experience an event that invokes fear on some level, they react in ways that are hard-wired into their DNA. Human beings are programmed to protect themselves in the event of a perceived threat, just like animals. The difference is human beings have evolved comparatively poorly in the way they react. This is especially true in the current environment [...]
Marketing has not escaped the reach of the pandemic. The way that companies market to leads and existing customers has changed in significant ways. While moving many aspects of business online for many years, it’s no longer optional. It’s an absolute necessity. Technology has become a critical tool for marketing efforts, even as it presents its own set of challenges. [...]
Serious gamers have long known a secret. It’s entirely possible to learn, build communities, connect with new people, grow relationships, strategize as a team, and have fun doing it! Let’s step back for a minute. There is a reason why some generations played math bingo, completed word finds, navigated strategy mazes, listened to music, doodled, or participated in a categories [...]
Lest anyone think that corporate social responsibility is fluff, they should consider the following: Fortune Global 500 firms spend roughly $20 billion on corporate social responsibility annually. (1) It is literally big business. What, exactly, is corporate social responsibility? More than 100 Fortune 500 chairmen and chief executive officers define it as the following: (2) Delivering value to customers by [...]
Recent circumstances have dictated that some in-person events go virtual. This shift has left organizations scrambling to ensure their virtual events provide educational, inspiring, and engaging content. Speakers and entertainers are an essential part of the equation. A sensational speaker or entertainer can elevate events and meetings. That said, selecting the right speakers and entertainers for virtual events is complicated. [...]