The recent crisis has exacted a terrible toll on many small and mid-sized businesses (SMBs). The severity of the challenges SMB owners face due to the fallout cannot be underestimated. This reality has left owners [...]
When crises hit, they can cause significant shifts in the responsibilities resting on the shoulders of leaders, as well as the roles they are expected to play. Members of leadership may encounter any number of [...]
Recent events have made remote working a reality for many businesses that may not have considered it before. With more employees working from home temporarily, some companies are recognizing the benefits of remote work and [...]
There is no shortage of people who want to lead companies and exhibit authority. However, few of these people are true leaders. The presence of a real leader is not determined by a title. Rather, [...]
Everyone has heard the cliché stating that content is king and it rings true now more than ever. High-quality content is not just necessary, but it is also critical for converting prospects. 70 percent of [...]
Cold outreach is essential to driving business growth. However, 40 percent of sales professionals indicate that prospecting is the most challenging aspect of their job. (1) Most people dread prospecting because they fear saying the [...]
Recent events have left companies scrambling to boost employee morale. Struggles with technology, balancing work and home life, fear and anxiety and social distancing measures are just some of the factors employees now face. These [...]
Over the course of the lifetime of a business, there may be times when customers may not be able to purchase products or services. For example: it is a snowy winter and the customers don’t [...]
Members of the C-suite and managers set themselves apart by the way they lead during a crisis. Some rise to the challenge and transform catastrophe into triumph. Others succumb to the pressure and crumble. The [...]
It is a knee-jerk reaction, especially in times of uncertainty, for businesses to consider offering discounts as an option to survive. The general assumption is that reducing prices and accepting lower profit margins is preferable [...]