Crises tend to bring out either the best or the worst in people. Some rise to the occasion, while others may flounder. Leaders are no exception. Their stamina is tested in difficult circumstances. Giving someone [...]
In the past, selling was about delivering on promises – meaning products that work and services that solve problems or generate opportunities. However, customers expect much more. These days, customers want to do business with [...]
Moving forward with marketing in a world of uncertainty can be challenging. Unpredictable pandemics and other events which result in changes to business protocol impact buyers. Marketers need to be aware of how content is [...]
Many sales representatives struggle with sales prospecting. In fact, 42 percent of sales associates named prospecting the most challenging stage of the sales process. (1) Why is prospecting so difficult? Ideal prospects rarely exist. Studies [...]
Absent the clairvoyance to accurately see into the future, it is difficult for businesses to plan for the unknown, especially in uncertain times. The situation constantly evolves, new behaviors and opinions form quickly, and numerous [...]
Problem-solving for business problems is no longer an option; the pandemic has made it mandatory. Curiosity is critical to problem-solving. Why? Revealing problems that could prove damaging to business requires asking the right questions and [...]
The pandemic has caused a global crisis at an unprecedented level. Between the fear of contracting the virus and anxiety over the economic repercussions of mandated shutdowns, many people are experiencing stress at a level [...]
There has never been a better time to come up with inspiring ideas and push the limits of innovation at your business. The good news is that uncertainty offers many benefits! It provides you with [...]
The COVID-19 pandemic is inflicting tremendous stress on many employees due to its the uncertainty associated with it and the unprecedented nature of the fallout. The primary difference between “healthy” stress and “unhealthy” stress is [...]
Business innovation is about more than creating new products to sell, figuring out how to finance them or how to manufacture them. The same is true for services. It is tempting, during a crisis, to [...]