Recent events have left companies scrambling to boost employee morale. Struggles with technology, balancing work and home life, fear and anxiety and social distancing measures are just some of the factors employees now face. These [...]
Over the course of the lifetime of a business, there may be times when customers may not be able to purchase products or services. For example: it is a snowy winter and the customers don’t [...]
Members of the C-suite and managers set themselves apart by the way they lead during a crisis. Some rise to the challenge and transform catastrophe into triumph. Others succumb to the pressure and crumble. The [...]
It is a knee-jerk reaction, especially in times of uncertainty, for businesses to consider offering discounts as an option to survive. The general assumption is that reducing prices and accepting lower profit margins is preferable [...]
Corporate culture is the cornerstone of any business. A 2012 study by Deloitte found that employees define a positive workplace culture as one that includes candid communication (50 percent) and employee recognition (49 percent.) (1) [...]
In the past, selling was about delivering on promises – meaning products that work and services that solve problems or generate opportunities. However, customers expect much more. These days, customers want to do business with [...]
Crises tend to bring out either the best or the worst in people. Some rise to the occasion, while others may flounder. Leaders are no exception. Their stamina is tested in difficult circumstances. Giving someone [...]
Moving forward with marketing in a world of uncertainty can be challenging. Unpredictable pandemics and other events which result in changes to business protocol impact buyers. Marketers need to be aware of how content is [...]
Many sales representatives struggle with sales prospecting. In fact, 42 percent of sales associates named prospecting the most challenging stage of the sales process. (1) Why is prospecting so difficult? Ideal prospects rarely exist. Studies [...]
Absent the clairvoyance to accurately see into the future, it is difficult for businesses to plan for the unknown, especially in uncertain times. The situation constantly evolves, new behaviors and opinions form quickly, and numerous [...]