marketing automation Archives - Gavel International

October 2023

12 Tips to Leverage Artificial Intelligence Tech in Sales and Marketing

Eloisa Mendez2023-09-19T17:30:04-05:00October 9th, 2023|

Reading Time: 3 minutes Artificial intelligence is a competitive advantage and helps sales/marketing VPs make data-driven decisions and respond faster to market changes. Learn how to leverage AI effectively with these tips.

September 2023

Is AI the Next Great Tool for B2B Sales?

Eloisa Mendez2023-09-19T15:41:40-05:00September 11th, 2023|

Reading Time: 6 minutes 64% of B2B marketers consider AI a valuable asset to their marketing and sales strategies. Mastering the technology in the right way is key to reaping its benefits. This article touches on the benefits, the drawbacks and the areas of B2B sales where AI shines.