You may have a clever idea for an incentive program, but the bottom line is that your ROI must make it worthwhile. Travel incentives have particularly good ROI. For example, Aberdeen Research found that companies providing non-cash rewards like incentive travel had an average year-over-year annual corporate revenue increase of 9.6%, against the 3% increase for companies providing cash rewards. [...]

People often wonder what it is that makes incentive travel valuable. What’s in it for me? Why is it worth pursuing? There are seven primary elements that make travel incentive programs worthwhile. Increases Sales Objectives: Whether you’re looking to gain new customers, sell more of a specific product or service, or bring in more revenue from existing clients, incentive programs [...]