What is the value of group incentive travel?

People often wonder what it is that makes incentive travel valuable. What’s in it for me? Why is it worth pursuing? There are seven primary elements that make travel incentive programs worthwhile.

• Increases Sales Objectives: Whether you’re looking to gain new customers, sell more of a specific product or service, or bring in more revenue from existing clients, incentive programs are a proven means of achieving these goals.
• Increases Morale: The promise of a desirable destination gives employees something to be excited about, as well as something to work toward. It keeps them engaged and promotes healthy competition and motivation.
• Promotes Business Objectives Long-term: These programs aren’t about getting a short burst of increased sales. They create patterns of effort and behavior that will last.
• Encourages Loyalty: Top performers who get results risk being stolen away by competitors. Travel programs are a great way to reward these performers with something truly unique and memorable. As was noted earlier, 72% of people who earn a travel reward will feel increased loyalty to their company.
• Motivates Mediocre Performers: People who produce consistently sub-par or average numbers without growth need motivation. Travel incentives offer a great motivational boost, and even if these people don’t win, they’ve still improved. Like we mentioned earlier, a good travel incentive program can boost productivity by as much as 18%!
• Attracts Quality New Hires: New hires want to know what’s in it for them, especially if they have a sense of their own skill. Give them something they can work toward and be eligible for. Providing an exciting travel opportunity will set your company apart from other businesses that only offer cash incentives.
• Spotlights Poor Performers: Sometimes it can be difficult to identify employees who are under-performing. Incentive programs help illuminate those who need extra attention or coaching.