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September 2023

Is AI the Next Great Tool for B2B Sales?

2023-09-19T15:41:40-05:00September 11th, 2023|

Reading Time: 6 minutes 64% of B2B marketers consider AI a valuable asset to their marketing and sales strategies. Mastering the technology in the right way is key to reaping its benefits. This article touches on the benefits, the drawbacks and the areas of B2B sales where AI shines.

June 2023

October 2022

The Meeting Planner’s Guide to Minimize Staff Shortages

2022-12-12T16:55:14-06:00October 24th, 2022|

Like many other industries, staff shortages can have an impact on in-person and group incentive travel events. Experienced meeting planners have the right connections, experience, and creativity to get things done. Challenging situations due to short staffing can't always be avoided, but there are ways to minimize their impact. (1) Stephanie Ferguson, Director of Global Employment Policy & Special Initiatives [...]

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