Reading Time: 4 minutes B2B buyer personas should be based on the challenges of your target audience. What problems do they need to solve in their industry or role? Use these techniques to identify the pain points of your target audience and create accurate buyer personas.
Reading Time: 4 minutes Winning and strengthening customer loyalty is key when it comes to retaining buyers. Improving customer retention by just 5% can increase profits from 25% to 95%. A loyalty program is one of the best ways to provide a positive experience for customers that will achieve these objectives. Learn more…
Reading Time: 3 minutes Artificial intelligence is a competitive advantage and helps sales/marketing VPs make data-driven decisions and respond faster to market changes. Learn how to leverage AI effectively with these tips.
Reading Time: 6 minutes 64% of B2B marketers consider AI a valuable asset to their marketing and sales strategies. Mastering the technology in the right way is key to reaping its benefits. This article touches on the benefits, the drawbacks and the areas of B2B sales where AI shines.
Reading Time: 9 minutes If you’re seeking guidance on how to best implement AI tools in your organization, uncover what AI has to offer without risking your organization’s reputation or security.
Reading Time: 4 minutes While digital marketing is on the rise many executives recognize and prefer the value of in-person meetings. Strike the perfect harmony with the top 4 B2B sales and marketing tactics successful companies are using right now.
Reading Time: 7 minutes By incorporating strategies that generate results in short order, you can engage your sales team and win more business. Use these 5 high-growth strategies to improve sales success.
Reading Time: 6 minutes Change doesn’t have to start with something big. Learn how habit stacking improves productivity, minimizes the complexity of everyday life, and supercharges new levels of success.
(Part 3 of 3) Parts One and Two of this three-part series discussed due diligence for successful cold email prospecting and social selling. Wrapping up the series, we will be tying it all together with how to do effective cold outreach on LinkedIn. LinkedIn is the best place to communicate with 722 million business professionals. Launching in May 2003, nine [...]
(Part 2 of 3) Part One of this three-part series covered the importance of due diligence and key elements necessary for successful cold email outreach. Part Two will discuss cold prospecting through social selling. Social Selling utilizes LinkedIn, Twitter, and Meta channels such as Facebook and Instagram to gain visibility, earn salesperson credibility, deliver value, and establish relationships that ultimately [...]