customer satisfaction Archives - Gavel International

Under-Promise and Over-Delivery, or Indispensability?

Jim Bozzelli2025-06-13T15:07:21-05:00April 26th, 2022|

Reading Time: 4 minutesIn theory, the value of under-promising and over-delivering sets up a business for success. The question becomes, how does this strategy play out in the real world? Learn why being indispensable has replaced this mantra.

11 Effective Ways to Measure Brand Awareness in Social Media

Eloisa Mendez2025-06-10T13:03:02-05:00May 18th, 2021|

Reading Time: 3 minutesThere are better ways to measure brand awareness than vanity metrics such as likes and followers. Organizations can track these 11 types of results to get a clear read on the state of their brand awareness online.