Why Every Business Should Ask for Referrals

2025-07-08T14:13:24-05:00August 3rd, 2021|

Reading Time: 4 minutes60% of marketers see a high volume of leads from referrals. There is an art to obtaining referrals. Find out why every business should ask for referrals – and create a referral program. Get the details here:

The Impact of Data Decay on Business and Why Data Hygiene Is Essential

2025-06-10T11:15:33-05:00July 27th, 2021|

Eighty-eight percent of companies suffer a blow to their bottom line because of inaccurate data, ultimately losing 12 percent of their revenue. (1) Data decay can also harm the outcome of lead generation programs. A business that fails to provide updated B2B contact data for these programs wastes 27.3 percent of salespeople's time. This failure equates to 546 hours per [...]

Navigating Sales Pipelines: Preventing Lead Abandonment and Speeding Up Sales Cycles – Part 1of 3

2022-09-22T12:31:09-05:00July 6th, 2021|

Part One  |  Part Two More than one salesperson has wondered why a lead that seemed perfectly qualified and promising disappeared or went "radio silent." Salespeople ponder questions such as: What, if anything, did I do wrong? Did the prospect choose a different solution? Was the prospect really as qualified as I thought they were? What really happened, and what [...]

Effective Delegation and Consistent Improvement

2025-07-11T12:20:12-05:00June 29th, 2021|

Reading Time: 3 minutesDelegation is critical for businesses to operate successfully. It is also one of the biggest challenges that leaders face. Here are four strategies for effective delegation and to consistently improve employee satisfaction:

Reinvent Business Cards to Make a Powerful Sales Impact

2025-06-10T11:14:33-05:00June 1st, 2021|

Contrary to the highly debated consensus that business cards are a dinosaur and relegated to the trash, they can be effective – if they are customized. Why is a high-quality, customized business card a powerful tool for driving sales? And why does a generic card fail to make the same impact? 72 percent of people judge a business on the [...]

Vaccination Cards: Safety, Security and Protection

2025-05-12T09:37:39-05:00May 7th, 2021|

Reading Time: 3 minutesThe CDC reports that over 140 million COVID-19 vaccination cards have been distributed and will likely contribute to the predicted sharp drop in cases by July 2021. Here are some tips on to keep vaccination cards safe, secure, and protected, plus a couple of bonuses for meeting planners returning to in-person events:

Customer Experiences Matter. Tactics to Make Them Exceptional

2022-09-21T13:57:16-05:00May 4th, 2021|

Updated: 9/21/2022 Among the many things businesses learned in 2020: customer experiences matter and are essential for survival.  Companies found new and creative ways to ensure their customers had a positive buyer's journey with them. The challenge? Customers came to expect these elevated experiences as par for the course. Organizations recognize this shift, with 45.9 percent indicating they will make [...]

The Most Revealing Event Statistics for 2021

2025-04-24T12:58:26-05:00April 27th, 2021|

Reading Time: 7 minutesThe landscape of events has changed dramatically. Gavel International gathered the most revealing event statistics for 2021 to help companies get an inside look at the current landscape and figure out how to navigate the brave new world of meetings.

Principled Leadership and What Employees Need in 2021  

2025-06-10T11:14:19-05:00April 6th, 2021|

The year 2020 coined the term "disruptive" due to the life-changing events that occurred. This disruption offered both benefits and drawbacks. The former includes unprecedented advances in technology and powerful insights into the psychology of employees. Taking a strong leadership stance and addressing employee needs and desires is more important than ever.  It is especially important when workers have been [...]

Why Do Hybrid Events Cost More?

2025-06-04T14:33:08-05:00March 9th, 2021|

Reading Time: 6 minutesHybrid events are in high demand but far more complex than tacking on a virtual element to an in-person activity. Learn the challenges, how to overcome them as well as the mighty benefits of hybrid events.

Why Virtual Event Rehearsals Are Critical

2025-06-05T10:16:10-05:00February 9th, 2021|

Reading Time: 3 minutesLeave nothing to chance when it comes to virtual events. Organizations will significantly improve their chances of hosting a successful virtual event when they follow these tips for rehearsals…

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