The year 2020 coined the term "disruptive" due to the life-changing events that occurred. This disruption offered both benefits and drawbacks. The former includes unprecedented advances in technology and powerful insights into the psychology of employees. Taking a strong leadership stance and addressing employee needs and desires is more important than ever. It is especially important when workers have been [...]
Reading Time: 4 minutesThere are many considerations that meeting planners must consider to achieve the desired results from a hybrid event. Get game-changing tips for planning success here.
Reading Time: 3 minutesThe rising popularity of hybrid events is here to stay. Organizations should pay close attention to the five lessons learned by meeting planners to run a successful hybrid event…
Reading Time: 6 minutesHybrid events are in high demand but far more complex than tacking on a virtual element to an in-person activity. Learn the challenges, how to overcome them as well as the mighty benefits of hybrid events.
Reading Time: 3 minutesWhile hybrid learning and events offer certain benefits, they are also challenging to execute well. Get details on the challenges and tips to ensure that hybrid meetings are successful.
Reading Time: 2 minutesWhen many attendees are at home rather than in-person, distractions and a lack of accountability are a recipe for disaster regarding engagement. Fortunately, there are strategies to hold their attention during virtual meetings.
Reading Time: 3 minutesLeave nothing to chance when it comes to virtual events. Organizations will significantly improve their chances of hosting a successful virtual event when they follow these tips for rehearsals…
Reading Time: 3 minutesThe year 2020 highlighted the importance of adopting advanced technology to achieve and retain business success. With this shift comes challenges that CIOs must overcome to achieve success for their business.
Reading Time: 3 minutesAfter an unprecedented year of technology needs and demands, CIOs are viewing a markedly altered business landscape in terms of priorities. Learn what these are here:
It is natural for a business to want to sell to a particular group of customers – in other words, to find its niche. First, people typically feel comfortable in one to two areas. They are reluctant to step outside of their comfort zone. Second, the theory that companies should sell to target audiences is one of the most common [...]
Reading Time: 6 minutesWith careful planning and thoughtful allocation of resources and budget, businesses can harness cloud computing's strengths to make their operations and workforce more fluid and reap its many benefits. Learn more…
Reading Time: < 1 minuteGavel International helped to provide homeless children with needed cheer during the holiday season.
Reading Time: 4 minutesCompanies have faced many changes recently. Survival demands remaining open to these shifts and accommodating them – permanently, in many cases. How can leadership adequately plan for running their business in a post-pandemic world? Find out here.
Reading Time: 3 minutesVirtual meetings can never fully take the place of face-to-face interactions. Making personal connections is imperative for running a successful business and maintaining a fulfilled, happy, productive workforce. Learn why here…
Reading Time: 4 minutesFear can wreak havoc on productivity and decimate morale, creating fault lines that threaten businesses with catastrophic ruin. Leadership must take the threat seriously. Learn about the psychology of fear and how to mitigate it.
Reading Time: 3 minutesThe way that companies market to leads and existing customers has changed in significant ways due to the pandemic. Technology has become a critical but challenging tool. How can organizations engage prospects and lead them to action?
Lest anyone think that corporate social responsibility is fluff, they should consider the following: Fortune Global 500 firms spend roughly $20 billion on corporate social responsibility annually. (1) It is literally big business. What, exactly, is corporate social responsibility? More than 100 Fortune 500 chairmen and chief executive officers define it as the following: (2) Delivering value to customers by [...]
Reading Time: 3 minutesA sensational speaker or entertainer can elevate events and meetings. That said, selecting the best one for virtual events can be far more complicated than in-person events. Find out how to identify the right presenter for your virtual event...
Winning the confidence of customers was important before the recent crisis. Now, in the forever altered world following the crisis, earning their trust is imperative. Social listening and engagement play a critical role in doing so. During months of social isolation, people turned to and relied on social media to maintain a connection to the outside world. Businesses must pander [...]
Effective leadership can be the defining factor determining business success or failure during a crisis. Those who hold leadership positions have the most power in their organization. So, it stands to reason that they exert heavy influence on the direction of the company, employee relations and productivity. Employees who work for exemplary leaders will feel more motivated, more supported and [...]
Reading Time: 2 minutesDuring a crisis it is imperative for leadership to think about how they can show employees that their contributions are valued and appreciated. These simple gestures take little investment and go a long way in achieving this objective.
Reading Time: 5 minutesVirtual meetings are trending and likely will continue to grow in popularity as remote work increases. However, there are certain needs that they simply cannot meet. Learn why in-person meetings are supreme when communication is critical, engagement is vital, and collaboration is a necessity.
Reading Time: 4 minutesWhile the current scenario may sound grim for small and mid-size businesses, business failure is not a foregone conclusion. The same challenges that threaten SMBs also offer lessons they can use to ensure their company thrives again. Find out how.
When crises hit, they can cause significant shifts in the responsibilities resting on the shoulders of leaders, as well as the roles they are expected to play. Members of leadership may encounter any number of urgent issues that can literally make or break their organization including: Layoffs or the possibility of layoffs Team shortages due to layoffs or illness The [...]
Reading Time: 4 minutesWhile remote work offers benefits to both employers and employees, there are challenges that come along with it. Organizations shifting to a remote work model can learn about the dos and do nots of navigating this arrangement.
Reading Time: 4 minutesA low staff morale will eventually drag down the entire organization. Making employees feel safe, comfortable, heard and valued is especially important during uncertain times. Taking these 6 steps will help…
Reading Time: 3 minutesCan companies make an impact with their branding efforts when they cannot sell their products or services in the moment? Absolutely! Use these strategies to do so…
Reading Time: 3 minutes54% of workers find their jobs increasingly more difficult and employee perspectives of corporate culture are on the decline. Read the tips to managing the health, vitality and longevity of a business through better work culture.
Reading Time: 3 minutesThere is no doubt about it: strong leaders use times of crisis to transform companies. But how do they achieve this transformation during a pandemic? Find out their top strategies…
Reading Time: 4 minutesMarketing in an era of uncertainty can be challenging. Marketers will need to execute content strategies that connect with today’s B2B buyers where they are and when they need it to succeed. Learn about the content approaches that work.