Contrary to the highly debated consensus that business cards are a dinosaur and relegated to the trash, they can be effective – if they are customized. Why is a high-quality, customized business card a powerful tool for driving sales? And why does a generic card fail to make the same impact? 72 percent of people judge a business on the [...]
5 Reasons Why Sales Processes Improve Sales Performance Sales is an occupation that typically offers a great deal of independence. This sense of freedom is part of its appeal. The unstructured nature of a sales career extends to how salespeople interact with prospects, with 68 percent choosing to skip a formal sales process. (1) While this may not sound like [...]
While these vanity metrics (such as Likes, fans, followers, etc.) do offer some value to marketing efforts, there are better ways to measure the brand awareness that is so vital to a company's ongoing success. Organizations can track the following 11 types of results to get a clear read on the state of their brand awareness online. Reach Reach is [...]
In an ideal world, sales leads would close quickly with little effort or time invested. The reality is, they take work and, in most cases, a significant amount of time. Unfortunately, far too many salespeople give up on leads that are perfectly qualified. Eighty percent of sales require five follow-up calls, but 44 percent of salespeople give up after just [...]
The year 2020 coined the term "disruptive" due to the life-changing events that occurred. This disruption offered both benefits and drawbacks. The former includes unprecedented advances in technology and powerful insights into the psychology of employees. Taking a strong leadership stance and addressing employee needs and desires is more important than ever. It is especially important when workers have been [...]
Many event planners learned last year that successfully executing a hybrid event is not as simple as using a virtual meeting platform or live streaming sessions. Far from it, in fact. Sixty-eight percent of event marketers reported that a hybrid solution that can manage both virtual and in-person events would play a vital role in the 2020 and 2021 event [...]
Some people assume that hybrid events are simply created by tacking a virtual component onto in-person events. However, resorting to this minimal approach would cause the virtual piece to fall flat. Proper planning of a hybrid meeting requires approaching it as a single event on two different platforms. Many aspects of the event, such as technology, check-in and networking, are [...]
Virtual education became an option widely available to students from kindergarten through undergraduate and postgraduate school in 2020. Hybrid education – in which some students learn in-person and some learn remotely – was a new reality. Many businesses followed suit by taking their events virtual or hybrid. While hybrid learning and events offer certain benefits, they are also challenging to [...]
Eight seconds. This is how much time companies have to capture virtual event attendees' attention before it wavers. (1) Grabbing their attention is only the first step. From there, brands must keep the audience's attention while a myriad of distractions assails their senses. This is the age of great distractions and severely abbreviated content courtesy of the smartphone and TikTok. [...]
It is easy to assume that since virtual events do not occur at a venue, they require less planning. In reality, they require far more planning. This can be a costly mistake if a meeting planner or a company is new to hosting virtual events, especially if they are live. Virtual meetings or events require more preparation, especially when it [...]