Winning the confidence of customers was important before the recent crisis. Now, in the forever altered world following the crisis, earning their trust is imperative. Social listening and engagement play a critical role in doing so. During months of social isolation, people turned to and relied on social media to maintain a connection to the outside world. Businesses must pander [...]
Effective leadership can be the defining factor determining business success or failure during a crisis. Those who hold leadership positions have the most power in their organization. So, it stands to reason that they exert heavy influence on the direction of the company, employee relations and productivity. Employees who work for exemplary leaders will feel more motivated, more supported and [...]
Times of crisis and demonstrations of employee appreciation often happen in silos. This sounds counterintuitive. Surely, employers would know they should display gratitude to improve morale during difficult times. Unfortunately, and to the detriment of the business, this is often not the case. Why does this happen, even to employers with the best of intentions? During crises, people are running [...]
Almost every organization desires to lead its industry, and selecting the right CEO is essential to this strategy. Some CEOs are simply born to innovate, are smart, are driven, and are brave as well as bold. These leaders are legends such as Lee Iacocca and Steve Jobs. Then there are more inspirational leaders such as Mary T. Barra and Kenneth [...]
When crises hit, they can cause significant shifts in the responsibilities resting on the shoulders of leaders, as well as the roles they are expected to play. Members of leadership may encounter any number of urgent issues that can literally make or break their organization including: Layoffs or the possibility of layoffs Team shortages due to layoffs or illness The [...]
Recent events have made remote working a reality for many businesses that may not have considered it before. With more employees working from home temporarily, some companies are recognizing the benefits of remote work and some employees are finding they prefer it over going to the office. These developments have greatly increased the possibility that more employers will change their [...]
Everyone has heard the cliché stating that content is king and it rings true now more than ever. High-quality content is not just necessary, but it is also critical for converting prospects. 70 percent of buyers learn about a company through blogs rather than ads. (1) 82 percent of buyers enjoy reading content from a company blog. (2) Nine out [...]
Cold outreach is essential to driving business growth. However, 40 percent of sales professionals indicate that prospecting is the most challenging aspect of their job. (1) Most people dread prospecting because they fear saying the wrong thing – and with good reason. The risk of this happening increases when salespeople get stuck when they speak to a gatekeeper because they [...]
Over the course of the lifetime of a business, there may be times when customers may not be able to purchase products or services. For example: it is a snowy winter and the customers don’t need landscaping, or there a global pandemic and customers can’t visit your retail showroom. Recent uncertain times demonstrated that businesses that are nimble, agile and [...]
Members of the C-suite and managers set themselves apart by the way they lead during a crisis. Some rise to the challenge and transform catastrophe into triumph. Others succumb to the pressure and crumble. The latter can easily cause devastating – and often permanent – damage to a business. Often, the negative impact of poor leadership during a crisis may [...]