The coastal town of Marbella, Spain has a glamorous, star-studded reputation for attracting the rich and famous denizens of the world. And yes, many jet setters flock to its sun-drenched beaches, stay in its swanky villas and frequent its exclusive nightclubs. But there is another side to Marbella – one that is steeped in culture and history, and inhabited by its warm and friendly residents. From a laid-back stroll through the Old Town district, to elite private yacht cruises, these are the best ways to fully experience the charm and heritage of Marbella.
EXPLORE PICTURESQUE OLD TOWN
If your travelers are in search of the authentic Marbella, you should add Old Town to the itinerary. Dating back to the 15th century, the historical district features cobblestone alleys, white houses swathed in vivid bougainvillea flowers, boutiques selling unique finds and rooftop patios offering a bird’s eye view of all the activity.
Plaza de los Naranjos has several restaurants and pavement cafes serving traditional food and drinks. For those with a sweet tooth, Churrería Ramón is a necessary stop, with churros con chocolate ranking among its most popular dishes. Art enthusiasts will appreciate the contemporary artisan pieces, rendered in green and blue shades, at Ana Ortiz Ceramic Atelier.
Old Town is truly the beating heart and life force of the town. Here, its residents make their homes and go about their days. In addition to its interesting architecture, this district provides a snapshot of what life in Marbella is like. You may want to book one of several guided walking tours available, to give your attendees the insight coming from one of the city’s own residents.
STROLL ALONG AN ART-LINED STREET
Avenida del Mar connects Old Town to the beach, but it offers more than a way to reach the pristine expanse of sand and sparkling azure waters. This road is lined with works of art including statues designed by world-renowned artist, Salvador Dali. Although Dali did not live in Marbella, he did vacation in this alluring slice of paradise. It makes sense to imagine that his artist’s eye may have appreciated the picturesque sights in the area.
GET A RESPITE FROM THE ACTION IN THE HEART OF THE CITY CENTER
You might assume that in Marbella, tranquility only exists on the beach or far from the city limits. However, an emerald gem of a park, replete with palm trees and ferns, waits with open arms in the heart of the city center. Upon stepping into the quiet shady enclave of Alameda Park, your travelers will find it hard to believe that the city teems with urban life just beyond its reaches. Dating back to the 18th century, this green space also has historical significance. Although the park is small, it is graced with interesting and lovely sights, such as hand-painted ceramic benches called azulejos, the colorful Parque Alameda fountain, and a carousel waiting to take visitors on a gentle ride.
SAIL THE SEAS LIKE A MILLIONAIRE ON A PRIVATE YACHT CRUISE
Give your attendees a taste of affluence by booking one of several private yacht cruises available. It is among the best ways to experience the idyllic coast of Costa del Sol, as well as among the most glamorous. Offerings vary from one charter company to another, but common themes are setting sail at sunset, nibbling on small plate dishes like tapas and sipping exquisite champagne. Depending on the cruise, some trips give passengers access to equipment such as standup paddle boards and snorkel masks, in addition to fine cuisine and top-shelf libations.
BROWSE HIGH-END FINDS AT A LUXURIOUS MARINA
Although shopping for luxury goods is not the first thing that comes to mind when most people think of a marina, Puerto Banús defies this notion. As fitting this prestigious port, the seafront is flanked by boutiques selling high-end fashion items from top-tier designers such as Dolce & Gabbana, Dior, Gucci, and Louis Vuitton. Not to be outdone by these individual designers, the exclusive El Corte Inglés department store soars above the other storefronts, made up of no less than five floors. The crowning glory of Puerto Banús may very well be Club del Gourmet, located on the top floor. Dishes that come highly recommended at this elegant restaurant include bocadillo de calamares and jamón ibérico de bellota.
TAKE A TAPAS TOUR
Chief among Spain’s most quintessential dishes, tapas are practically required for visitors. Fortunately, they are a very enjoyable requirement. One of the best ways to participate in a tapas tasting is by going on a guided tour. A local guide leads the way at three authentic, traditional bars that serve excellent tapas and fine wine. Stops include a classic “taverna gaditana” and the area’s oldest tapas bar. Your travelers can savor the award-winning Ensaladilla Rusa at the latter establishment. Along the way, the guide will share stories about the culture and history of Marbella and introduce your attendees to hidden culinary gems.
GO BEYOND THE BEACHES
Spending some time on the beach is, of course, highly encouraged while in Marbella. That said, the region offers many other attractions that can help make the trip magical and memorable. This is truly a special part of the world, one that offers the allure of rich culture and art, storied history, beautiful surroundings and perpetual sunshine.
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This article was last updated on June 25, 2025
