A decade or more ago, the possibility of a mass shooting happening during a business event would never have crossed most people’s minds. However, times change, and preparing for an active shooter at your event is a crucial reality. Consider the following:
- Three of the five deadliest shootings in American history, including the two deadliest, occurred between 2016 and 2017.
- The number of people killed by an active shooter increased 140 percent from 2014 to 2015 to 2016 to 2017. Injuries rose by 419 percent. (1)
Being adequately prepared could save many lives. In fact, it could make the difference between many fatalities and none.
While it’s not something that any organization wants to consider, especially during an event such as a travel incentive or large meeting, providing active shooter training is imperative in today’s world. Doing so does not need to be time-consuming or costly; in some cases, handling a threat is as simple as using common sense and knowing exactly where all of the exits are.
Here are a few tips for preparing for active shooter risk management.
Make a Plan
This may sound obvious, but you might be surprised by how many organizations assume they could just “wing it” if a shooting occurred at one of their off-site meetings. Conversely, other companies assume there is nothing they could do to reduce or eliminate casualties and hope they will never have to deal with the situation.
The fact of the matter is, the number and frequency of shootings in the United States are steadily increasing. Unfortunately, mass shooters are a very real threat. Fortunately, there are effective measures your staff can take to protect themselves, attendees, vendors, and speakers at your off-site meetings.
It all starts with making a plan. A significant first step in the planning process is to hire a security expert to instruct your event staff on the fundamentals of responding to an active shooter situation.
Get Expert Guidance
Did you know that running from a shooter is far more effective than trying to erect a barricade? Even law enforcement officials struggle to hit a moving target. Imagine a civilian who is not trained trying to do the same. When people do run, it is best to move away in a zig-zag pattern, as this makes it even more difficult for the shooter to make a hit.
These are the types of lifesaving tips that a security or law enforcement professional can give your employees. The following basics are essential to remember. That said, we stress that none of the tips in this article should be considered the final word. Always consult a trained, certified expert.
Alert
During your venue walk-through, make a mental assessment of all exit points and routes, as well as any objects that could be used as a distraction or thrown at a shooter if necessary. Create a diagram of the exit routes and ensure that all of your on-site employees have a copy. A digital version for their mobile devices would be particularly handy and accessible.
Barricade
While creating a barricade is not the ideal plan, it is sometimes the only option available. Effective barricading involves blocking all entry points into the area. Always obtain instructions on barricading from a certified and trained expert.
Report
Once the situation is somewhat under control, the next step is to alert law enforcement professionals. It is imperative that, when you contact them, you provide the dispatcher with all pertinent information, including the address of the venue. They may not be local and, therefore, may be unfamiliar with landmarks. Do not get discouraged if the dispatcher disconnects the call after obtaining the information. They may need to call other agencies to intervene.
Counter
Creating a distraction by throwing objects at the shooter serves two purposes: it buys you time and makes the shooter’s job harder.
Evacuate
Ideally, you will be able to get everyone out of the venue. You should be far enough away from it that you can no longer see the building.
As mentioned earlier, it is advisable to consult a security expert for guidance on active shooter risk management tips. However, you can start by reviewing the tips above and educating your team on this type of situation.
For more information on how Gavel International can assist your organization through outsourced meeting planning, event, and travel incentive programs, please contact us.
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SOURCE:
1 https://gdba.com/active-shooter-stats/
This article was last updated on July 17, 2025
