A Social Media Video Checklist
Reading Time: 6 minutesMarketing professionals are encouraging the use of video these days, and with good reason. Video can transform your brand and engage your audience on a whole new level. Learn more here:
Building Business: It’s About More than Lead Generation
Reading Time: 3 minutesWhere do you focus your business activities: bringing in new customers or keeping your current ones? Both types are essential for companies, but retaining existing customers reigns supreme. Learn why here:
Why Every Business Should Ask for Referrals
Reading Time: 4 minutes60% of marketers see a high volume of leads from referrals. There is an art to obtaining referrals. Find out why every business should ask for referrals – and create a referral program. Get the details here:
The Impact of Data Decay on Business and Why Data Hygiene Is Essential
Reading Time: 3 minutes88% of companies suffer a blow to their bottom line due to inaccurate data, ultimately losing 12% of their revenue. Outdated data weakens sales intelligence. Prevent data decay with these strategies:
Navigating Sales Pipelines: Preventing Lead Abandonment and Speeding Up Sales Cycles – Part 3 of 3
Reading Time: 4 minutesEngaging leads early is critical to productivity and revenue growth. In fact, qualifying a lead drops by 80% after five minutes. Learn how to reduce lead drop-off and close more leads with less effort:
Navigating Sales Pipelines: Preventing Lead Abandonment and Speeding Up Sales Cycles – Part 2 of 3
Reading Time: 4 minutesSales professionals can minimize lead abandonment by being persistent and communicating with prospects in the ways they prefer. Learn how to keep the best leads engaged:
Navigating Sales Pipelines: Preventing Lead Abandonment and Speeding Up Sales Cycles – Part 1of 3
Reading Time: 3 minutesOnly 8% of B2B companies have sales and marketing departments that are tightly aligned. As a result, just 25% of marketing-generated leads result in conversions. Learn why sales and marketing team alignment improves sales numbers:
How Guided Selling Closes the Gap in Traditional Sales Challenges
Reading Time: 2 minutesBy capitalizing on lessons learned from the past, guided selling provides salespeople with a distinct advantage. It creates the steps of the sales process on a solid foundation built from previous successes and failures. Learn more here:
How to Properly Audit a Social Media and Content Policy
Reading Time: 4 minutesSocial media content is becoming customized as it adapts to users' individual needs, wants, and preferences, including the crucial role of privacy. Now is the time to audit your social media policy. Find out how here:
Reinvent Business Cards to Make a Powerful Sales Impact
Reading Time: 4 minutesYes, business cards are still relevant. Today's reinvented business cards enhance visibility, gain insight, and drive action. Learn how to use this powerful sales tool:
5 Reasons Why Sales Processes Improve Sales Performance
Reading Time: 2 minutesOrganizations that institute a formal sales process enjoy a revenue increase of up to 28 percent. Yet far too many companies fail to implement one. Learn the five ways your business will benefit from a sales process.
11 Effective Ways to Measure Brand Awareness in Social Media
Reading Time: 3 minutesThere are better ways to measure brand awareness than vanity metrics such as likes and followers. Organizations can track these 11 types of results to get a clear read on the state of their brand awareness online.
How to Prevent Qualified Sales Leads From Slipping Away
Reading Time: 5 minutesFar too many salespeople give up on perfectly qualified leads, with 44 percent giving up after just one follow-up call. Learn how to prevent qualified leads from getting away.
Customer Experiences Matter. Tactics to Make Them Exceptional
Reading Time: 3 minutes45.9 percent of businesses plan to make the customer experience their top priority over the next five years. Executing this idea can be tricky. Get clarity on the definition of and strategy for exceptional customer experiences.
What Managers Need to Know About Morale and Mental Fatigue in Social Media
Reading Time: 2 minutesWhile social media offers organizations many advantages, it can damage morale and cause mental fatigue. How can businesses enjoy the benefits of social media while avoiding the pitfalls?
The Feast or Famine Conundrum of Marketing and Sales Content
Reading Time: 3 minutesIt can be tricky to balance content that promotes a business without coming across as overly promotional. Still, the results are well worth the effort. Find out how to achieve marketing content success.
Five Reasons Why Email Marketing Campaigns Fail
Reading Time: 4 minutesEmail marketing efforts generate $38 for every $1 spent, for an impressive 3,800 percent ROI. So, why do some companies struggle with failed email marketing campaigns? And what are the solutions to these challenges? Learn more here:
How to Balance Markets and Solutions for Long-Term Business Stability
Reading Time: 3 minutesWhen taken too far, trying to fit a business into a single “super-niche” can have dire consequences. Fortunately, there is an effective approach a company can take to achieving long-term business stability. Learn about it here.
Leadership Planning for a Post-Pandemic World
Reading Time: 4 minutesCompanies have faced many changes recently. Survival demands remaining open to these shifts and accommodating them – permanently, in many cases. How can leadership adequately plan for running their business in a post-pandemic world? Find out here.
Smart Marketing in a World Gone Virtual
Reading Time: 3 minutesThe way that companies market to leads and existing customers has changed in significant ways due to the pandemic. Technology has become a critical but challenging tool. How can organizations engage prospects and lead them to action?
Social Listening and Engagement: Why They Are Important Right Now
Reading Time: 2 minutesSocial listening and engagement play a critical role in winning the confidence of customers – something that has become imperative following the recent crisis. Learn the reasons why these marketing tactics are so effective and how to execute them.
Content, Calls-to-Action and How to Engage With Buyers
Reading Time: 4 minutesContent is king but only if it’s used correctly. Get to know how content, the buyer’s journey and calls-to-action can strengthen your business strategy to earn more prospects and win more business!
Cold Outreach: Earning New Business With Smart Prospecting
Reading Time: 3 minutes75% of salespeople believe they are spot on with their sales pitches. Unfortunately, nearly 60% of customers believe salespeople’s messages are irrelevant. What can sales professionals do better? Here are 4 proven strategies that work….
Earning Market Share Through Branding (When Selling Is Not Possible)
Reading Time: 3 minutesCan companies make an impact with their branding efforts when they cannot sell their products or services in the moment? Absolutely! Use these strategies to do so…
Sustainable Alternatives to Discounting Product and Service Prices
Reading Time: 4 minutesDid you know that a business that discounts prices by 8 percent will take two years to recover PLUS will still need to address current economic conditions? This means years of lost time and money. Learn better and more sustainable alternatives to price discounting…
Customer Experience: Winning Business in a New World
Reading Time: 4 minutesToday’s buyers demand partners that will rise to the challenge of providing unique customer experiences that exceed expectations. Here are six ways to win business in this new and highly competitive world.
Four Content Strategy Adaptions Needed Right Now
Reading Time: 4 minutesMarketing in an era of uncertainty can be challenging. Marketers will need to execute content strategies that connect with today’s B2B buyers where they are and when they need it to succeed. Learn about the content approaches that work.
8 Selling Strategies to Break Through Barriers
Reading Time: 4 minutes42 percent of sales associates cite prospecting as a chore due to challenges breaking through barriers. Learn the eight selling strategies that transform prospecting into viable sales opportunities!
Crisis Planning: Using the Past to Predict and Protect the Future
Reading Time: 5 minutesChaos does not have to win during uncertain times. With proper responses to the current situation and planning for the future, businesses can overcome the associated challenges and survive for many years after the crisis has passed. Learn how the past can help predict and protect the future…
Six Marketing Strategies to Survive Turbulent Times
Reading Time: 5 minutesThe COVID-19 pandemic was the latest in a line of challenging events throughout recent history that include 9/11 and the 2008 recession. All of these events have challenged the economy, and in turn, various markets and industries. Regardless of the pandemic’s effect on your business, you are not powerless. Here are six effective marketing strategies to survive turbulent times.